Vitapal is a Venezuelan food brand founded in 2023, focused on producing and selling products made from nopal (prickly pear cactus).
When they reached out to us, the company was still undergoing legal registration and needed a creative team to build their visual identity from scratch — from the logo to the packaging of their sugar-free healthy beverage line.
They envisioned a brand that felt friendly and approachable, while clearly highlighting nopal as the key ingredient. They also wanted their labels to stand out in a crowded market.
For the logo, we chose a cursive typeface and designed the letter “L” to resemble a cactus bearing nopal fruit — a clear nod to the brand’s origin. The color palette was kept soft and unsaturated to reflect the organic and natural essence of their products.
When designing the labels, we made the fruits the main visual element. Bright colors and playful compositions helped position the drinks as joyful and inviting — far from the sterile look of medicinal products.
