Leonor Herrera Kids Costume was founded in 2023 with the goal of importing and selling European children’s clothing in the United States. When they reached out to us, the brand was still in its early stages and needed a strong, cohesive visual identity aligned with its values.
After several meetings, we developed a clear and focused brief that helped us understand the brand’s unique challenges and define a strategic path forward.
One of our key insights was the need to design a distinctive logo that would help the brand stand out in a competitive market while reflecting its playful and elegant spirit. We created three versions of the logo to ensure versatility:
A horizontal version for general use.
A vertical version, combining the initials into a harmonious composition.
An icon (isotype) derived from the capital letters, ideal for digital or compact applications.
For the color palette, we selected two main colors that speak to both feminine and masculine audiences, reinforcing the brand’s inclusive positioning.
We also designed a set of playful graphic elements that enhance the brand’s visual personality. These illustrations add a fun, childlike tone and can be used across all visual touchpoints—from printed materials to digital platforms—ensuring consistency and visual richness.
